6 18 Jingdong finally won the Tmall
Abstract: as of June 18th 20:20, Jingdong during the 618 promotional activities, mobile phone sales reached 4009383 units, and continues to grow. It can be said that Jingdong in the mobile phone on this big category to defend their sovereignty.
Jingdong finally won Tmall.
In the place of
Plaza, the Jingdong held a grand press conference: Jingdong 618 mobile phone communication conference report. Wang Huiying, director of marketing communications division of Jingdong group, announced that as of June 18th 20:20, Jingdong during the 618 promotional activities, mobile phone sales reached 4009383 units, and continues to grow.
this is from June 1st onwards, the total sales of mobile phones to the day of the event. It can be said that Jingdong in the mobile phone on this big category to defend their sovereignty.
during this activity, HUAWEI glory sold a total of 897685 units of mobile phone sales, won the 618 championship; the total sales of Apple products reached 1348384972 yuan, up to the amount of mobile phone sales to become the brand; Meizu become the 618 day sales champion.
decisive battle 618
Jingdong now seems to have become a full platform shopping site, but if the Jingdong’s main business is what, more people in my mind is certainly 3C products, mobile phone business has been the core of the Jingdong.
and 2014 double 11 shopping festival day, according to PWC survey sales data show that Tmall city has sold a total of 1894867 mobile phones, breaking the Guinness book of world records. Tmall mobile phone sales of the top five were: millet, HUAWEI, Meizu, apple, hammer in the top five. Millet with 1 million 160 thousand sets of mobile phone and the total sales amount of 1 billion 560 million yuan, a double eleven single champion.
Jingdong aware of the crisis, 3C started Jingdong does not allow Tmall to shake their accumulated advantages over the phone for many years.
at the press conference, the Jingdong group vice president and general manager of marketing communications mining division Wang Xiaosong reviewed the past 9 years, from the first mobile phone launched the sale, today has a history of more than 400 per year in the first mobile phone brand Jingdong. Jingdong is the theme of this activity is around the beginning of the heart has to start, the side also to say that although the Jingdong category more and more, the volume is more and more big, but the first mobile phone business as the core has not changed. In the case of titanium media, he said:
titanium media Q: this data release, we inevitably with last year’s double eleven Tmall contrast. Tmall mobile phone sales data for the day is about 1800000, we have the whole day activities of the day to reach 4 million sales, while Tmall is a day sales of about 1800000, how do you look at this figure?
Wang Xiaosong A: in fact, I do not agree with the business data, I can responsibly say that Jingdong is the country