Electric Python Technology nteractive Music Festival how to play
count in 2014 many music festival brand marketing activities, an impressive number, which in April at the strawberry Music Festival on unfamiliar street showed a lot of marketing friends talked about.
throughout the domestic and international mainstream music festival, organizers in addition to need to organize a high-quality audio-visual feast to meet the needs of the audience, but also need to consider how to sponsor brands in internode maximization and audience communication, which is the important foundation to ensure the healthy and sustainable development of the festival can. Similarly for the brand, the sponsorship of a music festival in addition to obtaining the precise focus of the crowd’s brand exposure and eye effect, there is a more important indicator is effective". The "effective" brand marketing often became numerous in flawed music festival marketing enterprises, has become an insurmountable barrier. Therefore, in the field of several major domestic mainstream music festival, we will find a lot of brands, they handed "the contract or ponds, covered with the brand advertising; or friendly leaflets, instantly become garbage on the ground; or circle block take a booth, put on the product. Passing through sight…… .
No one shows any interest in traditional booth)The development of
mobile Internet, completely subvert the people’s habits of communication, marketing is the traditional thinking habits have a direct impact on brand marketing must change with the times and the change of the user, namely the transition from only 1 for the sale of products, marketing mode to value 3 mode. Simply put is the premise of full interaction with the user, the transfer of corporate values, the first social marketing.
count in 2014 many music festival brand marketing activities, an impressive number, which in April at the strawberry Music Festival on unfamiliar street showed a lot of marketing friends talked about. One of the highlights of the street is to make full use of its properties in the music festival site set up a street street chat square". Secondly, people can find unfamiliar street photographers to participate in photo interactive games, let your photos have the chance to appear in the unfamiliar street booth above the big screen; but the most important is its small creative activities, it is extremely consistent with product attributes, in the booth of unfamiliar street as people send two stickers that is a uniform sticker, writing above all think about the people, such as Lolita, uncle, and the other is a sticker can put you in the unfamiliar street number to fill up, and can be attached to the "billboard approached the square on the street". You can see the scene of the hot degree, and people online is how eager to social and interactive. Of course, for the unfamiliar street, as a folk call "about gun tool" social media, interaction is obviously its advantages, and for non virtual products, how to use the Internet thinking to realize the line of social "seems to have become a bottleneck. In fact already began to do business and try to think about this, an interactive marketing cloud Python sound in October at the beautiful Southern Music Festival "Hey" theme has won a lot of fans, to break the bottleneck, the most popular brand booth > venue